Isolated Match-Type Architecture
We never mix auto, broad, and exact match types in the same ad group. Every proven keyword receives dedicated budget and bids based on its specific conversion rate.
BOTTOM-FUNNEL CONVERSION / 05
Amazon Sponsored Products built for ruthless efficiency
Sponsored Products drive over 70% of Amazon advertising revenue. We engineer granular keyword isolation, aggressive negative harvesting, and placement bidding that wins page-one searches profitably.
70%+
OF TOTAL AD REVENUE
Exact
KEYWORD ISOLATION
Weekly
NEGATIVE HARVESTING
+3.8x
AVERAGE SP ROAS
01 / WHY STRUCTURE MATTERS
Why flat ad groups waste budget
Putting 50 keywords into a single ad group guarantees failure on Amazon. The algorithm will dump 80% of your budget into the 2 most generic terms, leaving your highest-converting long-tail phrases starved for impressions.
We isolate proven keywords into dedicated ad groups with custom placement modifiers. This gives us 100% control over individual bids, preventing broad terms from stealing budget from proven converters.
02 / CAMPAIGN ARCHITECTURE
Four pillars of our Sponsored Products execution
Automated Search Query Harvesting
Winning customer search terms are graduated automatically from discovery campaigns into high-priority exact match campaigns with custom placement multipliers.
PAT Competitor Conquesting
We place your ads directly on rival product pages where your offer has clear competitive superiority (lower price, more reviews, or better badges).
Placement-Specific Bidding
We calibrate Top of Search bid multipliers dynamically to win high-converting slots on desktop and mobile while keeping average blended CPCs strictly controlled.
03 / INCLUSIONS
Full scope of work for Sponsored Products
- 01Full rebuild of existing Sponsored Products campaign taxonomy
- 02Keyword isolation into Dedicated Match-Type Ad Groups
- 03Product Attribute Targeting (PAT) for competitor ASIN conquesting
- 04Defensive PAT campaigns on your own catalog to protect the Buy Box
- 05Weekly negative keyword harvesting (exact & phrase negatives)
- 06Dynamic Top of Search & Product Page placement modifier optimization
- 07Daily bid calibration calculated against target ACoS and break-even RPC
- 08Low-stock automated budget throttling to prevent stockouts
- 09Weekly search term analysis and bi-weekly performance reviews
- 10Integration with organic BSR tracking to maximize halo effect
04 / QUESTIONS
Sponsored Products breakdown
Have a specific marketplace question not answered here? Send us an ASIN or query and we will answer directly.
Sponsored Products account for over 70% of all ad-driven sales on Amazon. They appear native within organic search results and directly below the Buy Box on product detail pages. Because shoppers are actively searching for specific solutions, Sponsored Products boast the highest commercial purchase intent and conversion rate of any digital ad format.
05 / RELATED DISCIPLINES
Connected advertising solutions
06 / SCALE TODAY
Turn Sponsored Products into your profit leader
Get a complimentary 24-hour search term teardown and discover where your budget is leaking.