SPECIALIZED PRACTICE / OVERVIEW

Our Amazon disciplines

Integrated marketplace services built for brand founders and operators who measure success in net margin, lower TACoS, and durable category rank.

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01 / COMPLETE DIRECTORY

Ten disciplines, one profit line

01

Amazon PPC Management

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Granular management of your Amazon Pay-Per-Click campaigns. We isolate search terms, optimize bids daily, and eliminate wasted spend to scale profitable revenue.

  • Search term harvesting & negative keyword isolation
  • Daily bid calibration by placement & conversion rate
  • ACoS reduction & TACoS margin protection
  • Dayparting & inventory-synchronized ad pacing
02

Amazon Advertising Agency

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Senior marketplace specialists dedicated 100% to brand profit. No junior handoffs, transparent flat monthly retainers, and direct founder accountability.

  • Direct access to certified senior strategists
  • Transparent flat retainer pricing (no spend commissions)
  • Catalog-wide profitability & margin alignment
  • Concise one-page monthly executive reporting
03

Amazon Ads Management

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Synchronize your Sponsored Products, Brands, and Display campaigns into a single unified advertising engine that avoids internal cannibalization.

  • Cross-format campaign matrix & hierarchy
  • Elimination of cross-campaign keyword competition
  • Coordinated seasonal & Prime Day budget pacing
  • Multi-touch full-funnel customer acquisition
04

Free Amazon PPC Audit

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Get a complete 24-hour teardown of your ad account. We uncover wasted spend, match-type cannibalization, and placement inefficiencies with zero sales pressure.

  • Quantified 60-day wasted ad spend report
  • Top 5 bleed keyword & negative match targets
  • Placement modifier & Top of Search efficiency check
  • 3 immediate high-impact fixes you can deploy this week
05

Listing Optimization

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Transform your product pages into conversion machines. We optimize titles, bullets, backend search terms, infographics, and A+ Content to double conversion rates.

  • A9/Cosmo algorithmic keyword mapping
  • Benefit-driven, objection-busting copywriting
  • 250-byte backend search term compilation
  • Full A+ Content & mobile-first visual layouts
06

Sponsored Products Ads

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The engine room of Amazon PPC. We engineer exact keyword isolation, auto-to-manual harvesting, and Product Attribute Targeting (PAT) to capture high-intent buyers.

  • Single-Keyword Ad Groups (SKAG) & isolation
  • PAT competitor conquesting & Buy Box defense
  • Dynamic Top of Search placement multipliers
  • Weekly negative exact & phrase query pruning
07

Sponsored Brands & Video

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Command prime top-of-search real estate with headline banner ads and auto-playing video units that achieve 2x higher click-through rates and drive Storefront sales.

  • Sponsored Brands Video (SBV) auto-play campaigns
  • Product Collection headline banners & logo units
  • Store Spotlight ads routing to custom sub-pages
  • New-to-Brand (NTB) customer acquisition strategy
08

Sponsored Display Ads

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Defend your product page real estate and win back lost traffic. Retarget shoppers on and off Amazon and conquer competitor detail pages directly under the Buy Box.

  • Buy Box perimeter defense on your catalog ASINs
  • Views Remarketing (7 to 60-day warm shopper windows)
  • Purchases Remarketing for repeat replenishment
  • Off-Amazon web and mobile app display retargeting
09

Amazon DSP (Programmatic)

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Access Amazon's exclusive first-party shopper purchase data. Programmatic display, audio, and streaming TV ads on Twitch, Prime Video, and top external publishers.

  • Verified competitor buyer audience targeting
  • Streaming TV (OTT) on Prime Video & Fire TV
  • Flexible agency seat access with low monthly minimums
  • Amazon Marketing Cloud (AMC) attribution modeling
10

Product Launch Strategies

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Scientific 3-phase launch framework engineered to harness Amazon's honeymoon algorithm, generate compliant reviews, and rank new ASINs on page one.

  • Pre-launch catalog SEO & Vine review enrollment
  • Aggressive exact-match velocity ignition campaigns
  • Dynamic honeymoon period bidding & rank tracking
  • ACoS normalization & long-term organic rank stabilization
11

Amazon PPC Agency USA

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Specialized Amazon PPC management tailored specifically for U.S. brand owners. We lower ACoS, protect margins against rising FBA fees, and scale total catalog revenue on Amazon.com.

  • U.S. timezone dayparting (EST to PST)
  • Single-Keyword Ad Groups (SKAGs) & bleed elimination
  • Transparent flat retainer (0% ad spend commission)
  • Direct founder and senior strategist execution

02 / NEXT STEP

Ready to grow your Amazon business?

Get in touch with our experts to discuss how we can improve your campaign performance.

Free PPC auditaaditya@fattenmedia.com