Search Term Isolation
We separate discovery from profitability. Every converting customer query on Amazon.com is graduated into single-keyword exact match campaigns, while bleeding queries are negated within 48 hours.
U.S. MARKETPLACE ADVERTISING SPECIALISTS
The Amazon PPC agency built for U.S. brands that measure in profit
Amazon.com is the world’s most competitive ad auction. Between surging CPCs and compounding FBA fees, blind ad spend destroys margins. We manage your advertising with mathematical rigor to lower ACoS, control TACoS, and win page-one organic market share.
-34%
AVERAGE ACOS REDUCTION
EST–PST
U.S. TIMEZONE COVERAGE
$0%
SPEND COMMISSION (FLAT FEE)
100%
SENIOR STRATEGIST EXECUTED
01 / U.S. MARKETPLACE DYNAMICS
Why typical U.S. agency models fail brand owners
Most U.S. agencies charge a percentage of ad spend (typically 8% to 15%). That fee model incentivizes them to expand budgets, bid on broad high-volume keywords, and celebrate inflated ad sales—even when your net margin drops to near zero.
At Fatten Media, we run on a flat retainer. We operate as your dedicated profit partner, focusing on unit contribution margin, eliminating wasted search term bleed, and using exact-match sales velocity to fuel organic BSR rank on Amazon.com.
02 / THE FATEN MEDIA PLAYBOOK
Engineered specifically for Amazon.com competition
U.S. Timezone Dayparting
Using Amazon Marketing Stream, we schedule bids by the hour across Eastern, Central, Mountain, and Pacific time zones. We reduce bids overnight and ramp budgets during peak purchasing hours (6 PM – 10 PM).
Top-of-Search Modifiers
Top-of-search on Amazon.com converts at 2.5x to 4x rest-of-search. We lower base bids and apply placement multipliers so you only pay premium CPCs where conversion probability is highest.
TACoS & Margin Protection
We don’t stop at campaign ACoS. We model Total Advertising Cost of Sale (TACoS) against catalog revenue to ensure ad velocity drives sustainable organic ranking gains on Amazon.com.
03 / PROVEN RESULTS
Real U.S. brand transformations
Consumer Electronics
45% → 28%
ACoS Reduction
Without sacrificing revenue volume
VIEW FULL DATA & PDF →Health & Supplements
18.4% → 9.1%
TACoS Reduction
Shielding margin against competitive CPC spikes
VIEW FULL DATA & PDF →Home & Kitchen
+$142K/mo
Topline Growth
Scaling hero SKU to #1 category BSR
VIEW FULL DATA & PDF →Beauty & Personal Care
3.6× ROAS
Ad Efficiency
Full-funnel Sponsored Brands & PAT defense
VIEW FULL DATA & PDF →04 / SCOPE OF ENGAGEMENT
Complete U.S. Amazon advertising management
- 01Catalog-wide campaign audit and structural rebuild within 14 days
- 02Strict search term isolation across Auto, Broad, Phrase & Exact match
- 03Daily bid calibration by Revenue Per Click (RPC) and ASIN margin targets
- 04Continuous negative keyword harvesting (Exact & Phrase match negatives)
- 05Hourly dayparting across US Eastern, Central, Mountain & Pacific peaks
- 06Product Attribute Targeting (PAT) for competitor conquesting and Buy Box defense
- 07Low-inventory automated spend throttling to prevent costly stockouts
- 08Sponsored Brands & Sponsored Display integration to capture branded search
- 09Weekly ad performance updates and monthly executive strategy call
- 10Direct access to senior Amazon ad strategists (no junior account reps)
05 / U.S. BRAND QUESTIONS
Frequently asked agency questions
Have a specific marketplace question not answered here? Send us an ASIN or query and we will answer directly.
Our operating model is built for seamless U.S. brand collaboration. We hold scheduled weekly calls, provide async video walkthroughs via Loom, and operate real-time Slack/email channels during core U.S. business hours (EST to PST). Because dayparting runs 24/7 on Amazon Marketing Stream, your account receives proactive optimization while you sleep.
06 / DEEP-DIVE STRATEGIES
Recommended reading for U.S. brand leaders
PILLAR GUIDE
The Complete Amazon PPC Guide for 2026
25 chapters covering bid math, placement bidding, dayparting, and Cosmo algorithm ranking.
READ GUIDE →CASE STUDYHow We Reduced Amazon ACoS from 45% to 28%
The exact step-by-step framework used to cut wasted spend while maintaining top-line sales.
READ BREAKDOWN →INTERACTIVE TOOLFree Amazon PPC Audit Tool
Input your monthly spend, sales, and category to instantly identify ACoS waste and optimization levers.
LAUNCH AUDIT TOOL →07 / GET STARTED
Ready for an Amazon ads partner that protects your margin?
Request a comprehensive 24-hour PPC audit. We’ll analyze your search term reports and show you exactly where dollars are bleeding on Amazon.com—before you spend a dime with us.