First-Party Shopper Audiences
Target consumers based on verified credit-card purchase records: competitor buyers, category in-market shoppers, and custom lookalikes based on your top customers.
PROGRAMMATIC AUDIENCE SCALE / 08
Amazon DSP that unlocks first-party purchase data
Break through the search PPC ceiling. We deploy Amazon's Demand-Side Platform to target verified category buyers across the web, mobile apps, and Streaming TV before competitors even know they're shopping.
1st-Party
PURCHASE DATA ACCESS
OTT/CTV
PRIME VIDEO & TWITCH
+40%
NEW-TO-BRAND SHOPPERS
Flexible
MINIMUM COMMITMENT
01 / DETERMINISTIC DATA
Why Amazon DSP outperforms Google and Meta display
Third-party cookies are disappearing, and search ads only reach shoppers who are already typing into a search bar. Amazon DSP is built on Amazon's deterministic purchase graph: billions of verified credit card transactions, prime memberships, and add-to-cart actions.
We build custom audience segments to reach people who bought from your direct competitors 14 days ago, shoppers who viewed your products on mobile, and households watching Prime Video who fit your ideal demographic profile.
02 / CORE CAPABILITIES
Four ways we scale your brand with Amazon DSP
Programmatic Cross-Web Reach
Engage shoppers across the open web, premium publishers, and mobile apps with dynamic eCommerce ads that automatically update with live Amazon prices and Prime badges.
OTT & Streaming TV Ads
Reach high-value living room audiences on Prime Video, Twitch, Fire TV, and Freevee with non-skippable full-screen video ads tied to Amazon purchase attribution.
Amazon Marketing Cloud (AMC)
We leverage AMC SQL-based attribution to map multi-touch customer journeys, measuring how DSP exposure lifts standard Sponsored Products conversion rates.
03 / SCOPE OF WORK
Comprehensive programmatic trader management
- 01Access to enterprise Amazon DSP seat with zero long-term lock-in
- 02Custom audience architecture (In-market, Lifestyle, Competitor conquesting)
- 03Past purchaser and view remarketing with custom frequency capping
- 04Responsive eCommerce Creative (REC) that displays live customer ratings & Prime status
- 05Streaming TV / OTT video campaign setup and frequency management
- 06Supply-side quality controls (pre-bid brand safety, fraud prevention, viewability thresholds)
- 07Bid optimization based on eCPM, Cost Per Detail Page View (DPV), and RoAS
- 08New-to-Brand (NTB) customer acquisition analysis
- 09Cross-channel attribution analysis measuring PPC halo lift
- 10Monthly executive DSP review with senior programmatic trading director
04 / QUESTIONS
Amazon DSP explained
Have a specific marketplace question not answered here? Send us an ASIN or query and we will answer directly.
Amazon PPC operates strictly on search-intent keyword bidding inside the Amazon marketplace. Amazon DSP (Demand-Side Platform) is a programmatic advertising platform that allows you to buy display, video, audio, and streaming TV ads both on Amazon and across thousands of major external websites (like NYTimes, ESPN, Forbes) and streaming apps (Twitch, Prime Video, Fire TV) using Amazon’s exclusive deterministic shopper data.
05 / ADVANCED ADVERTISING
Connected ad disciplines
06 / GET STARTED
Ready to tap into Amazon's shopper data?
Connect with our programmatic specialists to evaluate your catalog, projected eCPMs, and audience scale.