Sponsored Brands Video (SBV)
Captivating auto-playing video units placed directly within page-one search results that showcase your product in use with bold text captions.
TOP-OF-SEARCH DOMINANCE / 06
Amazon Sponsored Brands that command the screen
Capture prime headline real estate and stop shoppers in their tracks with auto-playing video units. We engineer Sponsored Brands campaigns that build brand loyalty, expand basket sizes, and win New-to-Brand buyers.
2.4x
HIGHER CTR ON SBV
Top #1
SEARCH BANNER REAL ESTATE
+35%
NEW-TO-BRAND CUSTOMERS
Zero
COMPETITOR ADS IN STORE
01 / BRAND EQUITY
Why brands need more than just keyword ads
Sponsored Products are fantastic for transactional intent, but Sponsored Brands give you authority. By owning the full-width headline banner and video modules, you establish market leadership in your category and push competitors below the fold.
Furthermore, linking Sponsored Brands directly to curated Amazon Storefront pages insulates your customer from competitor ads, driving higher cross-sell volume and improving return on ad spend.
02 / CAMPAIGN TYPES
Four ways we deploy Sponsored Brands
Store Spotlight Campaigns
Guiding high-intent shoppers to curated category pages inside your Amazon Brand Store, boosting multi-item basket size and average order value.
Product Collection Headlines
Commanding the topmost banner slot on Amazon search pages with custom lifestyle imagery, brand logo, and 3 featured catalog ASINs.
Branded Search Defense
Locking down the very top of search for your own brand queries so predatory competitors cannot steal your repeat customers.
03 / DELIVERABLES
Comprehensive management of your brand campaigns
- 01Custom campaign architecture across Product Collection, Store Spotlight & SBV
- 02A/B headline copy testing to identify highest-converting messaging
- 03Custom lifestyle image testing for headline banner placements
- 04Video editing, reformatting, and text overlay styling for auto-play without sound
- 05Dedicated landing page routing to high-converting Storefront sub-categories
- 06Competitor brand conquesting and defensive brand keyword isolation
- 07Bid optimization based on New-to-Brand (NTB) customer acquisition rates
- 08Placement modifier adjustments for top-of-search vs bottom-of-page slots
- 09Weekly search query negative matching to eliminate irrelevant clicks
- 10Comprehensive monthly video and headline performance teardown
04 / QUESTIONS
Sponsored Brands clarified
Have a specific marketplace question not answered here? Send us an ASIN or query and we will answer directly.
There are three primary Sponsored Brands formats: (1) Product Collection ads, which showcase your brand logo, custom headline, and three featured ASINs; (2) Store Spotlight ads, which drive shoppers to specific sub-pages within your Amazon Brand Store; and (3) Sponsored Brands Video (SBV), which auto-plays high-impact video directly inside search results.
05 / RELATED SERVICES
Explore complementary ad formats
06 / GET STARTED
Take command of the top of search
Request a free review of your brand ad performance, video creative potential, and New-to-Brand metrics.