Profit Before Spend Volume
We never celebrate ad revenue if net margin is shrinking. Every campaign exists to expand bottom-line dollars, not top-line vanity metrics.
FOUNDER & HEAD OF STRATEGY
Aaditya Daiya — built for advertising math
Aaditya is the founder and chief Amazon advertising strategist at Fatten Media. He leads account architecture, algorithmic bid modeling, and search-term intelligence for high-growth Amazon brand owners across the United States.
$10M+
MANAGED AD REVENUE
-34%
AVG ACOS REDUCTION
6+ Yrs
AMAZON ADS FOCUS
0
JUNIOR HANDOFFS
01 / BACKGROUND & PHILOSOPHY
Why I founded Fatten Media
Over the last decade, Amazon advertising transformed from a casual growth tactic into a high-stakes capital allocation game. Yet, the traditional agency model remained broken: agencies charged a percentage of ad spend, assigned accounts to overworked entry-level coordinators, and automated bids with blunt software rules that burnt through cash.
I founded Fatten Media to offer brand owners an alternative: a boutique, senior-led advertising consultancy that operates on a flat retainer and answers directly to net profit margin. Every client works directly with experienced ad strategists who understand Amazon’s search algorithms, unit economics, and customer search psychology.
Whether we are restructuring a bloated 50-campaign account, defending hero ASINs against competitor conquesting, or launching a new product into hyper-competitive categories, our work is governed by mathematical discipline and transparent communication.
02 / STRATEGIC PILLARS
Four non-negotiable operating rules
Search Term Isolation
Broad and auto campaigns discover customer demand; single-keyword exact match campaigns monetize it. We eliminate cross-match cannibalization permanently.
TACoS as the True North
ACoS is an ad metric; TACoS is a business metric. We calibrate advertising velocity to accelerate organic BSR rank so that blended ad costs drop over time.
No Junior Account Handoffs
Brand founders deserve seasoned strategists. You work directly with senior ad engineers who make daily data-driven bid calibrations in your console.
03 / PUBLICATIONS & RESEARCH
In-depth playbooks authored by Aaditya
PILLAR GUIDE · 38 MIN READ
The Complete Amazon PPC Guide for 2026
The definitive 25-chapter playbook for mastering Amazon PPC advertising in 2026. From campaign architecture and daily bid math to TACoS control, placement multipliers, and the Cosmo algorithm flywheel.
READ ARTICLE →CASE BREAKDOWN · 18 MIN READ
How We Reduced Amazon ACoS From 45% to 28% Without Cutting Sales
A granular step-by-step audit showing how eliminating wasted search terms, calibrating placement modifiers, and segmenting hero ASINs slashed ad spend while growing gross margin.
READ ARTICLE →ACCOUNT RESTRUCTURE · 14 MIN READ
We Rebuilt a 40-Campaign Account Around Margin, Not Keywords
Why keyword-focused campaign bloat kills profitability. How organizing campaigns by gross profit margin and unit economics creates predictable ad scale.
READ ARTICLE →LAUNCH BLUEPRINT · 15 MIN READ
The 90-Day Launch Sequence, Week by Week
The exact campaign sequence, budget curve, and search-term harvesting schedule for surviving the honeymoon period and claiming organic page-one rank.
READ ARTICLE →CONVERSION RATE · 12 MIN READ
Your Ads Aren't Broken, Your Bullets Are
How to diagnose whether high ACoS is an advertising bid problem or a product detail page conversion leak, with actionable bullet and infographic fixes.
READ ARTICLE →PORTFOLIO TRACK RECORD
Proven category turnarounds
Explore verified, downloadable performance dossiers across competitive Amazon sectors—from Health & Supplements to Consumer Electronics and Home & Kitchen.
45% → 28%
ELECTRONICS ACOS
18% → 9%
SUPPLEMENTS TACOS
+$142K/mo
KITCHEN HERO SKU
3.6×
BEAUTY ROAS
GET IN TOUCH
Have Aaditya review your Amazon ad account
We provide a complimentary, zero-obligation 24-hour audit uncovering wasted search terms, placement bleed, and immediate profit levers for your catalog.